Narrative Project - In Development

Narrative Project - In Development


Seek ways in which a narrative can be cultivated to influence public opinion through audience segment motivation toward solution-oriented political action.

Scope and Agenda

The political latitude for constructive dialogue and solution-oriented public policies, as well as the cohesiveness of society, and prospects for the inclusion of the displaced, are greatly affected by public attitudes, information and communications regarding the forcibly displaced. Real anxieties, attitude to differences, and political perceptions are all at play. The policy environment is shaped by this wider political and public discourse in both donor and hosting countries. Many of the aspirations of the World Commission and its mission to promote opportunity-led solutions, widen responsibility-sharing, extend those entitled to be covered, and in some respects, to enhance protection or opportunity for forcibly displaced people will not be achieved without the support of a positive public discourse. Policies that promise solutions to displacement would help improve public attitudes. 

Attitudes towards immigration by region

In your view, should immigration in this country be kept at its present level, increased or decreased?

Attitudes towards immigration by region

Source: IOM, 2015.
Note: total group results are weighted by population size. Figures might not add up 100% due to rounding.

Related Pages


  • This project would be a joint venture with the Overseas Development Institute (ODI) and the IKEA Foundation. It would undertake research and recommend next steps for actions that would help change the narrative on the forcibly displaced.

'Attitudes are formed based on a complex web of concerns, through a process which relies as much on emotion and individual values as on rational analysis of evidence'

Purpose, 2017. Germany and France Segmentation Study in collaboration with Ipsos MORI and IFOP;
Research directed by Stephen Hawkins and Tim Dixon